Sunshine coast to cash in on G20
SUNSHINE Coast tourism groups are hoping to share in the G20 economic windfall.
Collaborative work between Sunshine Coast Destination Limited, Tourism and Events Queensland and Brisbane Marketing has paid early dividends with an international conference already factored in for the Coast after the summit.
SCDL CEO Simon Ambrose said the targeted marketing to G20 participants had helped secure the function and he hoped for a flow-on effect.
"To date, this work has directly resulted in the region securing one international conference post-G20 with 120 delegates for three nights, or 360 room nights, and a conservative economic value of $156,000," Mr Ambrose said.
"With our proximity to Brisbane, the Sunshine Coast will continue to position itself as a safe and popular holiday destination and we anticipate many of the delegates and entourages will visit our region."
An expected 4000-plus delegates and their teams and more than 3000 international media and security personnel will arrive for the summit.
But it is Brisbane residents that Tourism Noosa spokeswoman Susan Ewington hopes to entice north on November 15-16.
"There's a public holiday in Brisbane which means a long weekend... so hopefully we can attract some Brisbane residents up for that long weekend," Ms Ewington said.
Unsure of whether delegates' schedules would allow time for a trip, Ms Ewington said the potential for domestic visitors as a result of the summit had come at the perfect time in that November was traditionally quiet.
"I'd love to say yes (to delegations visiting) and I know there have been some discussions about trying to attract them, but obviously their schedules are pretty tight," she said.
"We're looking to make some deals with operators to attract Brisbane residents up for the three-day weekend."
Caloundra Holiday Centre principal Tracey Harris said the weekend of G20 was already shaping up as a hectic one for local operators.
"We're already about 50% booked for that weekend so we're expecting to be pretty busy," Ms Harris said.
"Obviously we'd be more than happy to welcome any Brisbanites wanting to escape the city."
A spokesman for the G20 Taskforce said while the summit itself would be an intensive 36-hour process, international delegations would begin arriving up to 10 days before the summit and may extend their stays after it ends.
"The taskforce is continuing to work with state and local governments to develop appropriate tourism advice for visitors over the period of the G20 Leaders Summit," the spokesman said.