Amazon targets Australia's $16b drug industry
Would you buy your medication from Amazon?
The American online shopping giant reportedly has its sights set on shaking up Australia's $16 billion pharmaceutical industry.
It's set to open its first warehouse here before the end of the year, and now it could be set to start offering heavily discounted medication.
"When Amazon enters a category, price becomes really, really clear and levels of value become much more transparent for a customer to be able to see," brand consultant Joe Rogers told Nine News.
"Broadly, there will be significantly more pricing pressure in that category. Amazon is able to offer really innovative services like Amazon Prime so you'd be able to get your drugs on your doorstep within an hour in some capital cities."