Why your porn habits are not secret
DID you know men prefer overweight women to skinny women but are afraid to act on it?
How about married women being disproportionately worried their husband is gay or the fact there are more homosexual men in the closet than we think?
What about porn featuring violence against women being favoured by more females than men?
According to author Seth Stephens-Davidowitz, these are all findings he discovered by examining data on Google habits.
In his new book Everybody Lies, Stephens-Davidowitz describes Google as "a digital truth serum" that knows all of our private thoughts and desires.
Stephens-Davidowitz said when looking at sex, data offers a more accurate picture than discussions.
"People lie on sensitive topics such as sex," he told VOX. "There's a lot of variation in what people like. Probably 30 per cent of people exclusively watch stuff that you would find disgusting."
Mr Stephens-Davidowitz believes he is able to draw concrete conclusions from data because porn is a pretty good measure of people's sexual fantasies.
"It's clear that a lot of gay men remain in the closet. In places where it's hard to be gay, such as Mississippi, far fewer men say that they are gay than in places where it's easy to be gay, such as New York. But gay porn searches are about the same everywhere," he said.
The author added the number one question that women have about their husbands is whether he is gay.
"I think women are too obsessed with their husbands' sexuality. Women are eight times more likely to ask Google if their husband is gay than if he is an alcoholic and 10 times more likely to ask Google if their husband is gay than if he is depressed," he said.
"It is far more likely that a woman is married to a man who is secretly an alcoholic or secretly depressed than secretly gay. About 98 per cent of women's husbands are really straight."
Mr Stephens-Davidowitz said he was surprised to learn about suppressed sexual desires.
"About one in 100 porn searches are for the elderly. Hundreds of thousands of young men are predominantly attracted to elderly women. But very few young men are in relationships with elderly women," he said.
"Porn featuring overweight women is surprisingly common among men. But the data from dating sites tells us that just about all men try to date skinny women. Many people don't try to date the people they're most attracted to. They try to date the people they think would impress their friends."
During his research, the author said there were many other bizarre habits like women that just watch porn featuring short, fat men with small penises.
"Japanese men have recently become obsessed with tickling porn. More than 10 per cent of Pornhub searches by young Japanese men are for 'tickling'," he said.
"Porn featuring violence against women is ... more popular among women than men.
"Porn featuring adult breastfeeding is higher in India than anywhere else. In just about every country, just about every Google search looking for advice on breastfeeding is looking how to breastfeed a baby. In India, Google searches looking for breastfeeding advice are about equally split between how to breastfeed a baby and how to breastfeed a husband."