BEEF Week was about more than just cows for Kapaldo farmer Paul Lobegeier.
"There were more bulls than bulls***," Mr Lobegeier said.
He said Rockhampton's Beef Week was an eye-opener to new and innovative equipment for the industry.
"The quicker and more safely you can handle your beasts, the better off you are," he said.
Mr Lobegeier said keeping up with new innovations was imperative.
"There are cutting yard technologies and these technologies are available," he said.
"Gone are the days of the manual ones."
Mr Lobegeier said he invested in a whole new yard system for a more "humane and quiet" treatment of his animals.
"So to get them off to market in less stress," he said.
"Stress management has proved to give tenderer beef."
He said his new yard system would minimise bucking, driving and "carrying on".
"Accidents happen on both sides, to animals and humans," he said.
"I'm trying to stop injuries to both."
Mr Lobegeier said Beef Week also enticed him to invest in a four-wheeler "with spray on the back to do treatment".
He said new technologies meant he could operate them more safely.
"They have a device on them that will take you down the hill without relying on the brakes as much," he said.
"But I'm getting on so I sincerely hope I can convince my son to use it."
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