THE Little Butcher in Kingaroy has turned pink this week to raise money and awareness for Breast Cancer Awareness Month.
The butchers, along with more than 180 independent butchers in Australia, are pinking up their store and raising money for the Breast Cancer Network Australia.
Owners Brenda and Clinton Stretton said 50c from every transaction would go towards raising money for breast cancer awareness this week.
The butcher is also selling cookies and will have a donation tin.
The Strettons have been touched by breast cancer recently, with Brenda's sister-in-law undergoing a double mastectomy.
Her aunt also currently has breast cancer.
"It's a good cause and we wanted to get involved,” Clinton said.
The Little Butcher has been trading for a year and said they hope to make the week a yearly tradition.
The Pink Butcher is the brainchild of independent butcher Rodney Sims whose wife Pat is a breast cancer survivor.
AMIC and Breast Cancer Network Australia ran the first Pink Butcher campaign last year in South Australia, which raised more than $36,000 for BCNA.
BCNA Community fundraising co-ordinator Marita O'Keefe said the organisation was thrilled to have the support of AMIC and Australia's independent butchers.
"This year, every day 48 Australians will be told they have breast cancer,” she said.
"The impact of that diagnosis doesn't just affect the person with breast cancer - it has a ripple effect on their friends, family, work colleagues and community.”
She said butchers were an important part of the community.
"We know that independent butchers are small businesses who have very strong ties to their customers and know just how important community support can be,” Ms O'Keefe said.
"We're thrilled so many butchers have come on board, and urge all Aussies to support BCNA by shopping at their nearest Pink Butcher.”
BCNA supports, informs, represents and connects Australians affected by breast cancer. BCNA works to ensure Australians affected by breast cancer receive the very best support, information, treatment and care appropriate to their individual needs.
To find out more visit www.bcna.org.au.
Update your news preferences and get the latest news delivered to your inbox.