Mayor Keith Campbell.
Mayor Keith Campbell. Will Hunter

Council spending $50k to entice tourists to South Burnett

THE South Burnett Regional Council will spend $50,000 on direct marketing to entice more people to visit the region.

The money will be split across three portfolios: the first will be a pilot program with Sequel PR, a firm who spruik the South Burnett tourism industry, business and tourism magazines and media.

This will promote the business development, real estate market, regional lifestyle and attractions we have on offer.

The second package involves promoting the region through tourism and travel expos such as the South Queensland Caravan Camping Boating & Fishing Expo at the Sunshine Coast.

The third stream includes booking advertising into Queensland regional newspapers.

Part of this advertising will take the form of paid editorial from the Discover South Burnett website.

The move follows the council's decision to break from Southern Queensland Country in 2017.

Rather than spend $60,000 membership with the organisation that money will be redirected to what South Burnett Regional Council Mayor Keith Campbell said was "destination marketing”.

"With these funds being targeted towards destination marketing for the South Burnett, with Discover South Burnett as the focus, I am confident that we will see a more positive outcome for tourism and economic growth throughout our region.” Cr Campbell said.

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