MANY South Burnett residents took to social media to voice their opinions after a group of animal rights activists travelled from Brisbane to protest outside Swickers.
Leading the charge was Nanango MP Deb Frecklington.
"The protest in Kingaroy was a joke,” Mrs Frecklington said.
"How dare these out-of-towners come here and try to criticise our local industries. Swickers is our region's largest employer and our whole town survives on the economic flow-on effects of the agriculture.
"While democracy is a good thing, I'll always stand up for our locals and their livelihoods.”
South Burnett resident Lisa Vandenberg defended the protesters.
"I'm about saving lives, people and animals,” Ms Vandenberg wrote.
"I'm not for killing animals for a pleasure hit of pork on your fork.”
A number of other people commented on an ironic, but accidental, South Burnett Times ad placement that appeared on the online story for an IGA pork special.
What else you had to say:
Phil Pidgeon: Vegans protesting against eating animals but they wear leather shoes and belts and make-up to the protest.
Jeanette Thompson: Go ahead and protest, but look at the bigger picture her how many people in our area have employment because of this amazing company.
Braidy Hughes: I find it interesting how so many people seem threatened by veganism, so much so that they feel the need to bully as opposed to make an actual factual argument against.
Chris Stumer: If it wasn't for Swickers, Kingaroy would be dead. Everyone is entitled to their beliefs.
Gia Soupos: So much torture for five minutes of eating a meal! No thanks! Those animals have no choice.
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