Authorities urge safety on South Burnett roads.
ONE of our own has already died this month, bringing the South Burnett annual road toll to six.
The Wide Bay Burnett has recorded the second-highest number of road fatalities in the state's regions so far - 26 out of the statewide 216.
And with more traffic on the roads, Kingaroy Senior Sergeant Duane Frank said people needed to pay more attention to road safety.
"Our job is about preventing crashes," Sen Sgt Frank said.
"And someone will die on our roads. Every driver needs to take steps and concentrate to make sure it's not them."
He said single-vehicle crashes were the most prominent in the South Burnett and there were more than a few drivers lucky to survive.
"In the past few months we've seen a number of cars leave the road at speed and crash into bushland or trees.
"In the past two weeks we had one where the car hit a tree with so much force it knocked the tree down.
"It's about a number of factors: excess speed, poor driving behaviour, alcohol, fatigue when people are driving late at night, avoiding hazards and not driving to conditions."
Drink driving accounted for about 20% of fatalities in Queensland from 2009-13 and next week the State Government will launch a campaign urging revellers to stay at a "mate's motel".
As the name suggests, the campaign reminds people that staying at a friend's house is a simple way to avoid the risks of drink driving.
The campaign will start next week and include television, cinema, online, radio and billboard advertisements.
Our road toll
Kyle Robinson died at Nanango when his bike left the road on December 1. Excess speed was a factor.
Fran Blanch was killed in a crash on October 25 when she lost control of her car and hit a tree on the Murgon-Gayndah Rd.
Adam Hatch died in a single-vehicle crash at Memerambi on August 9. Alcohol and speed were factors.
Stephen Brown died in hospital on August 27 after his truck collided with a tree at Cloyna.
A 79-year-old man died in a two-vehicle crash at Tingoora at the intersection of the Chinchilla-Wondai Rd.