ED’S DESK: The Times they are a changin’
THE South Burnett Times has been a household name across the region for 109 years. And today, history has been made.
This new paper format that you’re holding in your hands has been adopted in newspapers around the world for many years, including our sister paper in the United States — the New York Post.
And I’m hopeful readers will really enjoy this new product. We want the paper to be busy and vibrant with lots of shorter stories. Regional newspapers, such as the South Burnett Times, are the most engaging medium in the lives of readers, offering advertisers the perfect platform to deliver effective campaigns.
Several studies have found engaging media can lift campaign performance across a number of important metrics.
Readers are 1.4 times more likely to find their regional newspaper more engaging than TV.
Trust in regional newspapers is two times higher than trust in television or radio, three times higher than trust in online searches, and 13 times higher than trust in social media. Trust is at the heart of influence and results show that regional newspaper readers trust their local newspaper more than any other media.
At a time when consumers can choose from a number of different sources that can give them a view of what’s going on locally, regional newspapers still have the dominant reputation for accurate reporting.