IN BUSINESS: Janine Vukelic, Laura Cobos, Caroline Mudd and Monique De Martin at the Business XL event in Kingaroy on February 5.
IN BUSINESS: Janine Vukelic, Laura Cobos, Caroline Mudd and Monique De Martin at the Business XL event in Kingaroy on February 5. Jessica McGrath

Game-changing data for South Burnett businesses

NEW data is at the fingertips of South Burnett businesses to help them understand their customers.

Various South Burnett business representatives met to hear about this game-changing data at the Business XL event in Kingaroy on February 5.

Guest speaker Glenn Capuano from .id the population experts shared about the South Burnett Regional Council community profile, which was recently launched online by .id.

"The South Burnett is on the edge of a high growth,” he said.

The South Burnett population for 2017 was 32,575, with a population density of 0.04 persons per hectare.

The public profile reveals demographic statistics from previous ABS surveys of the South Burnett and splits them up into smaller areas.

"You can compare the whole region to Queensland, or the rest of Australia,” Mr Capuano said.

The data shows the types of employment in the region, household types and the ages of people moving in and out.

"It's really about seeing how these characteristics have changed over time,” he said.

The South Burnett area is a substantially aging population, with the South Burnett's median age of 45, compared to Queensland's median age of 37.

South Burnett residents aged 65 years and older make up the biggest percentage of the population.

This aging population is contributed by a big loss in 18 to 24-year-olds, and a big gain in residents older than 55 moving to the South Burnett to retire.

"That's really typical of a rural area,” Mr Capuano said.

Businesses will also gain from the economic profile of the South Burnett.

The profile reveals the number of local South Burnett businesses is down by 3.3 per cent from 2015 to 2017.

South Burnett Business XL was attended by various South Burnett businesses, including Nourish Cafe and Smoothie Bar, Business South Burnett, Happy To Clean, Job Match, Business Solutions, Kingaroy TAFE, Push-Pull marketing events and Yogi Chi Guns and Fitness.

South Burnett

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