UPDATE NEEDED: Lewis Hamilton says Formula One needs a major overhaul to bring back the fans.
UPDATE NEEDED: Lewis Hamilton says Formula One needs a major overhaul to bring back the fans. FERNANDO BIZERRA JR.

Hamilton looks to new F1 owners as saviours

MOTORSPORTS: Lewis Hamilton wants Formula One's new owners to revitalise the "outdated" business.

American mass media giant Liberty Media's paid $10.4 billion for F1 in January, deposing Bernie Ecclestone as long-time boss.

Hamilton, who will start his 11th season in Formula One,

said F1 must improve and accused it of falling behind its sporting rivals.

"I don't feel Formula One is winning, and it hasn't been for a long time," the Mercedes driver said.

"I am excited for the new owners coming in and I hope they do something new.

"Formula One is a bit outdated in the sense of, if you look at other sports, they are further ahead in the entertainment factor."

Hamilton believes the new technical rules for the coming season could turn off the fans.

The cars will be wider, bigger and faster this season with lap times expected to tumble by up to five seconds a lap.

"My engineers say it's going to be a lot harder to overtake this year," Hamilton said.

"It's going to be worse for the fans and the spectacle will be worse."

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