How Ken Mills Toyota turned to Disney
AT THE first South Burnett Business Breakfast, held Wednesday, January 30, business savvy locals had the opportunity to learn from three successful business owners.
Ken Mills was one of them, and he had an exciting story about his experience with the Disney Training Institute.
"Toyota is the best, most innovative business I've ever worked with. However, a number of years ago, Toyota realised that price and product alone wasn't good enough to remain #1 in the market place," he said.
"They'd seen a shift, and the shift was that the better service that a customer could receive, the longer they would remain with the product.
"Toyota looked around the world and at the best companies they could come up with, which included Disney and Google. Over a period of a couple of years, almost every dealing partner in Australia was sent to the states to for two and a half days.
"My son Brett has been to Google twice, as he's involved in IT committees. Brett now owns and runs the Sunshine Coast branch."
Mr Mills said learning at Disney was a very valuable experience.
"You actually live on the Disney complex at that time, it's a classroom environment, and you might spend two and a half hours on a particular subject. You then walk out into the park and they show you how it works in real life," he said.
"The Disney training institute was a strategy and plan put into place to ensure the longevity and sustainability of the Toyota franchise, and the strategy has worked."