DAIRY DILEMMA: Research shows shoppers would be happy to pay more for a supermarket private label if some money went to local dairy farmers like Damien Tessman.
DAIRY DILEMMA: Research shows shoppers would be happy to pay more for a supermarket private label if some money went to local dairy farmers like Damien Tessman. Kate McCormack

New logo to clear up milk confusion

THE majority of Australians want to support our dairy farmers by purchasing branded milk.

This is according to research group Canstar's recent survey.

Almost 70 per cent of Australians believe they are buying milk which supports the farmers, and yet 60 per cent of all milk sold in Australia is private label $1/litre.

The research reveals most survey respondents feel the supermarkets should be doing more to help Australian dairy farmers with 68 per cent of shoppers saying they would be happy to pay more if some money went to the farmers.

The Queensland Dairy Farmers found in their own research people were confused about which brands supported dairy farmers.

With the assistance of the Department of Agriculture and Fisheries, QDO is embarking on a new Fair Farmgate Price Logo scheme which will help shoppers identify the brands which pay a fair price for milk.

QDO has already been talking with independent processors to gauge interest in the scheme with at least 90 per cent being very enthusiastic about the opportunity this on-pack logo and awareness campaign will bring to their brands.


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