MAROOCHYDORE surf shop owner Bryan Weir says competing with Aldi's cheap surf prices is impossible and another thorn in the industry's side.
Come Saturday, Aldi stores around the state will stock inflatable stand up paddle boards, surfboards and other gear for low prices.
While it is good news to beach goers chasing a bargain, local surf shops struggle.
Inside Edge Surf Shop have been supplying quality, high end surf gear for more than 30 years and fear it is another hurdle to overcome.
"In the big scheme of things it does make it that little bit harder, it does affect us to a degree," owner Bryan Weir said.
"But with Aldi, the people buying the products won't know if it will suit them or not and it will be a big gamble.
"You only get what you pay for and it is good to actually get the correct information on exactly what you are looking for.
"We know what questions to ask customers and so do other stores around here. You can't get that at these discount stores."
In their three decades of service, Inside Edge have seen fellow surf shops close and business slowing down. They have been one of the lucky ones to survive.
"Twenty years ago there were a lot more on the Coast, most have disappeared," he said.
"They closed for a fair few different reasons but mainly due to foreign boards flooding the market with cheaper products.
"Aldi are able to compete with those guys so it is another thorn in the side.
"We just know our products are good and last the test of time."
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