FAIR GO: QDO president Brian Tessmann with his dairy cows ready for milking.
FAIR GO: QDO president Brian Tessmann with his dairy cows ready for milking. Katherine Morris

QDO wants fair milk logo on the cards

THE Queensland Dairyfarmers' Organisation has reiterated its support for a fair milk price logo on dairy products.

QDO president Brian Tessmann said a fair milk price logo would go a long way in helping consumers distinguish if Queensland milk was produced at an "ethical” and "fair” price.

"People are continually asking what milk they should buy to support our local dairy farmers; while QDO encourages them to 'buy branded milk', many want a clearer indicator right there on the bottle,” Mr Tessmann said.

"The recent 'I Buy Branded Milk' campaign run by QDO was a success and shows consumers are willing to support Queensland dairy farmers and this bill supports this public change.”

Mr Tessmann said the QDO made its position known when it presented at the Queensland Agriculture and Environment Committee's hearing into the Sustainable Queensland Dairy Production (Fair Milk Price logo) Bill 2016 at Parliament House on Wednesday.

The hearing heard from local government, QDO, the Australian Competition Consumer Commission and the Department of Agriculture and Fisheries.

"At the hearing, the ACCC clarified its principled support for efforts that increase consumers' access to information that provides transparency when making purchasing decisions,” Mr Tessmann said.

"The Fair Milk Price Logo does exactly that.

"I'm calling on consumers, farmers and supporters of Queensland's dairy industry to contact your local member of parliament and let them know how important this issue is to you and the state.

"If Queenslanders want to continue to enjoy local milk it is essential that we create a way that allows consumers to throw their market power behind the state's farmers.”

Mr Tessmann said since $1 milk was introduced in 2011, more than $200 million dollars a year has been stripped out of the dairy supply chain resulting in more than 180 dairy farmers leaving Queensland.

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