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State government to spend $550K on a 'fair milk' branding

QDO Executive Officer Eric Danzi and President Brian Tessmann welcomed the state government's funding for a 'Fair Milk' logo.
QDO Executive Officer Eric Danzi and President Brian Tessmann welcomed the state government's funding for a 'Fair Milk' logo. QDO

WHILE the state parliament knocked back the dairy industry's calls for official government logo to identify Queensland milk, it gave farmers a $960,000 consolation prize.

This money will be used to develop marking material to that identifies and promotes Queensland milk sourced at a sustainable price.

Agriculture Minister Bill Byrne said the marketing strategies would help consumers make better-informed decisions when they buy milk.

"While the Queensland Government is not in a position to set fair milk prices, it is important for consumers to understand where their money is going and how it will support local dairy farmers," Mr Byrne said.

"The funding will assist the Queensland dairy industry to develop its own Fair Milk Logo' scheme."

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About $550,000 will go directly to the Queensland Dairy Organisation to design and implement a pilot scheme.

The Queensland Office of Small Business will get $290,000 to help individual farmers diversify their product range and improved marketing techniques.

About $120,000 will go to the Department of Agriculture and Fisheries and they use it to encourage more farmers to sign up to the Queensland Dairy Accounting Scheme.

QDO president Brian Tessmann said he welcomed the funding.

"This initiative will assist Queensland's dairy farmers to promote their milk and give them a fair go," Mr Tessmann said.

"It is a timely intervention that will help consumers make an informed choice and that has to be a positive thing."

South Burnett

Topics:  brian tessmann fair milk logos queensland dairyfarmers organisation


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