This event is looking to drastically increase attendance

BLACKBUTT Avocado Festival organisers want a significant increase in attendance numbers.

To help achieve this they will attended a Southern Queensland Country Tourism sponsored digital marketing workshop.

The Blackbutt Avocado Festival is one of 10 businesses that will be taught the latest methods of the social media marketing through the program.

Festival organiser Emeric Charles said social media was the best way to promote the festival and attract more visitors to the region.

"Having access to Facebook and Instagram and making them work for you are two very different things,” Mr Charles said.

In 2017 the Blackbutt Avocado Festival attracted about 3000 visitors and was one of the region's major tourism events.

Mr Charles and his team will receive six online coaching sessions over the next three months.

These sessions will focus on developing a digital strategy and action plan and how to access and best use data from social media websites.

Other program participants from the South Burnett region include Bethany Cottages and Yarraman Caravan Park.