COLOURFUL CAREER: Cheryl Zieth looks forward to busier times at Soaked Swimwear as the weather gets warmer.
COLOURFUL CAREER: Cheryl Zieth looks forward to busier times at Soaked Swimwear as the weather gets warmer. Allan Reinikka Rokaretail

Women like Cheryl are choosing retail careers over desk jobs

CHERYL Zieth certainly doesn't miss her desk job.

The owner of Soaked Swimwear is one of a growing number of women choosing to make her career in the retail industry.

A new study this week by the Australian National Retailers Association shows women with a passion for building a successful career are choosing retail because the sector was flexible and enabled them to support their lifestyle needs

Ms Zieth said while she enjoyed the industry it was not without its challenges.

She said she liked being able to choose her own stock and hearing positive feedback about the store.

"It's rewarding in other ways. It's nice to meet new people and talk to them," she said.

"(But) it can be stressful because of the economic climate."

Ms Zieth has spent the past three years in retail after deciding she didn't want to spend all day staring at a computer screen.

And with the hotter weather upon us, things are set to step up.

The study revealed two out of three women credited the retail sector for providing a worthwhile career path, while two out of five said it supported their lifestyle needs.

In the Rockhampton region women have a strong presence in the major industries of retail, healthcare, social assistance and education.

However, in many business sectors women still have a tough battle getting the same pay as men, according to Workplace Gender Equality Agency data. Retail is one of these. 


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